Degree : MBA, Marketing

University/Institute: IBA, University of Dhaka

Degree: BBA, Finance

University/Institute: Independent University Bangladesh

Designation: Lecturer

Institute: University of Asia Pacific, Green Road, Dhaka

Period: April 16, 2016-Present

Course Code:  MKT 201                                  Course Title: Introduction to Marketing

Course Code: MKT 407                                   Course Title: International Marketing

Course Code: MKT 403                                   Course Title: Advertising

Course Code: MKT 411                                   Course Title: Brand Management

Course Code: MKT 417                                   Course Title: Introduction to Strategic Marketing

1. Specialist, Merchandising at Levi Strauss & Co. Bangladesh Trading Office (April 15-2015-April 15,2016)

2. Facilitator, Improving Learning and Teaching Skills (ILTS), UAP since 2016

3. Member of Central Routine Committee

4.Member of Library Committee

5. Co-Convener of Ingenious Marketing Club, Department of Business Administration

6. Member of Reception, Volunteer and Seating Arrangement Sub-Committee, 9th Convocation-2019, UAP

Consumer Behavior, Digital and Social Media Marketing, Retail & Distribution Management

1. Siddiqi, T., Mahmud, I., Sahel, S., (2018) CRM Dimensions Affecting Customer        Satisfaction in Bangladeshi  Banking Industry: A Structural Equation Modeling        Approach. European  Journal of Business & Management, 10(8), 11-22
2. Sahel, S., Anwar, T., & Nandi, B. (2018). Factors Affecting the Selection of  an E-       Commerce Website in Bangladesh: E-tailers’ Perspective. International  Review of        Management and Marketing, 8(4), 1. (Indexed in DOAJ, Google  Scholar)
3. Ahmed, S., Dash, P. C., Mahmud, I., & Sahel, S.(2019) An empirical study  on the        antecedents of shopping experience in Bangladeshi malls: A Structural   Equation        Modeling Approach., Journal of Business & Retail Management Research, 13(4)        (Indexed  in SCOPUS)